The uniform reveal video was done in conjunction with Under Armor and Navy Athletics marketing. Our goal was to help draw attention to the uniform as well as generate interest in merchandise sales. The video has over 120k views on Twitter, making it one of our most popular Tweets ever.
Art Direction: Molly McManus/Kevin Slattery
Shot By: Kevin Slattery, Sydney Sims
Edited By: Kevin Slattery, Sydney Sims
In the days and weeks leading up to the game, it was important to make sure our new graphics were distinguishable from the rest of our 2019 look. This is where we introduced the new color palate, lock up, and fonts. Our thought process was to have the two stripes on the lock up (and throughout the graphic language) match the two stripes on the jersey and helmet.
The Army-Navy game is the most important game of the year for both service academies. Navy's alma mater always ends with the Midshipman yelling "BEAT ARMY!" at the end of it. "BEAT ARMY" is etched on weight plates. It is the only FBS football game on television. Because this game means so much not just to Navy fans, but to those serving in the Navy across the globe, we knew how important it was to take the action of this historic game and represent that with a robust graphics and media package.
The entire theme of the uniform was pulled from the 60's so we needed motion graphics to match. These had to be turned around fast to be ready for game time. The card was modeled after the 1963 Fleer line of football cards. 1963 was chosen since it was the year Navy Quarterback Roger Staubach won the Heisman Trophy.
RESULT:
A total refresh of the Navy Football social media to fit the new 2019 Army Navy Uniforms.
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