To reformat the Career feature of the Game Plan app to upgrade functionality and engage athletes with better job opportunities and content.
Challenge: capture limited attention
When we started working on this project, we knew we wanted the Careers section of our application to be much more engaging to athletes. We had coorporate clients that wanted qualified job applicants. The focus of this feature was on expanding what companies could do to capture the attention of busy Student-Athletes.
solution: Linkedin meets youtube
By building off the success of a previous project, I was able to create a new feature that was better suited for our coorprate sponsors. This feature added videos, podcasts, and direct links to job applications. Now, companies could get their jobs, videos, courses, and podcasts in front of Student-Athletes.
Challenge: making space
We knew that space wasn't being used as effeciently as it should be. Now that we had more partners, with more recognizable brands, there had to be a better way to display that.
solution: Let the logo shine
We moved to a grid design that featured more logos at once. This way, we could give multiple partners the opportunity to get their content and jobs in front of students.
Challenge: Introduce and sell game plan to corporate sponsors
One of the biggest challenges that arose was explaining Game Plan to our corporate sponsors. Most of the time, other Game Plan co-workers and I were on a call with people who had no idea what Game Plan was, or how it worked. We needed an interactive solution to demo the capability of Game Plan Careers to corporate sponsors.
solution: Interactive user journey
Each time we met with a new corporate partner, I used Adobe XD to create an interactive "User Journey" so the client, or potential client, could understand exactly how their brand was going to be featured in the Game Plan app and how we could generate qualified leads for their job openings.
RESULT:
A product that helped connect athletes and employers.
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